Steve Correa Blog

Look at the picture for a full minute!

Now how would you describe what is happening in the picture?

A motive is an ongoing need, want or concern at an unconscious level. It predisposes one to perceive and think about people in a predictable way. These motivates drive us towards our goals, which in turn orders our behaviour: across meaning making, role taking, choice making and actions taking.

Need theory, also known as Three Needs Theory, proposed by psychologist DavidMcClelland, is a motivational model that attempts to explain how the needs for achievement, power, and affiliation affect the actions of people from a managerial context.

As you describe the people in the sail boat the interpretition you provide is a projection of your own motives. The observed is the observor said Jiddu Krishnamorthy. Someone may call out friendship and relationship (need for affiliation), while another may talk about directing the crew in a competeitive race (need for power) while a third person may descrive the picture as a new sail boat with improved technology being tested ( need for achievement). The filters we bring in viewing a picture is what is important. In NLP, the map is not the territory but the experienced reality is that of the map being the territory itself. Using this objective coding system, by two assessors, the Three Needs Theory was developed.

What is your unconscious motive? Ever wonder what drives you?