Research on Executive Coaching

Executive Summary - On Research completed by me on Executive Coaching

Takeaways

1. A quick study done past two months to study awareness and experience
2. 83 corporate executives as respondents, with evenly distributed age profile, with almost two thirds in excess of 12+ years of experience and with 13% of respondents being women. 73 % of them senior management.
3. Very high awareness of executive coaching, with greater than half aware of coaching over three years.
4. Interestingly, equal proportion of respondents across all three above (30%) heard about eC from their friends &relatives, their organization and through publications.
5. Most respondents believe that Executive Coaching is concerned with Management development for higher responsibility, improving existing work, long term building of skills and competencies.
6. 69% of the executives have had no prior experience of executive coaching whatsoever. The rest responded in the affirmative.
7. Functionally, 40% of HR has experience of using executive coaching as compared to only 26% for others. 40% of C-level has experience of using executive coaching as compared to only 25% for others.
8. Interestingly, there is not a single professional who has gone through executive coaching earlier and don’t want to do it again, as compared to 11% others, who has no prior experience and still does not want to go through it.
9. All respondents, having prior eC experience, with just a minor variation found the experience positive. Some of the adjectives used include: invigorating, insightful, rewarding, could bring up personal and professional issues, transformed my life.
10. Benefits of eC include career growth, solving issues, clear vision and strategy, sounding board, strengthening leadership skills, expanded horizon etc
11. 78% responded YES and would like to go through executive coaching, 15% replied maybe and just 7% responded in the negative.
12. eC could be used respondents say, for multiple purpose widely ranging from personality development, innovations, people handling skills, customer satisfaction, cross cultural sensitivity, work life balance.
13. Selection of coach on experience, references, and industry awareness; on personal traits: honesty, sensitivity, good listener, confidentiality, passion.
14. 42% of the respondents prefer executive coaching duration to be less than 3 months, 32% respondents, prefer 6-12 months, while 18% 3-6 months, with 7% stating one year and longer.
15. 82% of respondents prefer 1 or max 2 sessions of executive coaching per month.
16. The actual costs of an executive coaching engagement works out to an average of INR 1, 32 K.

for full report - write to me on steve@stevecorrea.com